Marcela V. Zarate (info@mvzarate.com)
18871 NE 20th Ct. North Miami Beach, FL 33179-4328
Tel: 305-931-7462
WORK HISTORY
2002-Present, Freelance Web Developer/Owner, mvzarate.com
Working freelance for two major clients. For HCP/Aboard In-Flight, A Division of Biscayne Bay Publishing, Inc.,
and a subsidiary of The McClatchy Company, website development, content management and updates/maintenance of all company websites linked through portal: www.ExperienceDestinations.com. For The Map Guide Company, Inc., development
of Map Guide and HomeTimeUSA.com websites, as well as client sites. Also, website development, static and database driven, for advertising agencies and small businesses using Coldfusion, ASP and PHP.
1999-2002, Interactive Project Manager/Developer, ABARTA Media
Website development using HTML, ColdFusion, CSS and
Javascript. Development of user interface for updating
websites via browser through secure pages and enabling dynamic
creation of pages. Development of e-commerce website with
shopping cart/wish list. Design of databases. Programming CF
custom tags. ColdFusion Server administration. Maintenance of
company and customer websites, databases and backup files.
Processing of website reports. Customer support and
troubleshooting. Coordination of all Interactive projects.
1996-1999, Content Manager, ABARTA Media (previously
International Voyager Media)
Compilation of data and entry of advertiser content. Editing
and periodic revision of information. Maintenance of website,
database and backup files. Programming utilities in Access.
Scanning and image manipulation. Uploading of files to the
Internet. Link submission and secondary research on the
Internet. Organization, collection of information, data entry
and editing of information for special projects. Overview and
assignment of work to the Content Coordinator.
1993-1996,
Accounts Receivable Coordinator, International Voyager Media
Processing cash receipts for main and regional offices.
Preparation of invoices for advertisers in all publications
and auditing of publications. Reconciliation of any
discrepancies between billing process and publication.
Preparation of credits and debits. Distribution and recording
of data.
1989-1993, Bookkeeper/Administrative
Assistant, Stephen L. Steiger, CPA
General office duties. Computerized bookkeeping through
General Ledger and Financial Statements. Bank reconciliation.
Accounts receivable and accounts payable reconciliation.
Payroll processing and payroll tax return preparation.
1987-1988, Programmer, Flexible Business Systems
General programming in COBOL. Customer training and support
for software developed. Data entry for Payroll, AP/AR and
Inventory. Secretarial duties and word processing.
1985-1987,
Programmer, Soft & Co.
General programming in BASIC of commercial applications.
Customer training and support.
EDUCATION
Systems Analyst, National Technological
University, Argentina Clerical Training, SER - IBM Business
Institute
SKILLS
Typing 50 w.p.m. Microsoft Office
Applications: Word, Excel, Publisher, Powerpoint and Access
Lotus - WordPerfect - Quattro Programming Languages: BASIC
and COBOL HTML - ColdFusion - PHP - ASP - Javascript - CSS
HotMetal Pro - Macromedia Dreamweaver - SQL - SSI
Adobe Photoshop - Paint Shop Pro
Bilingual: English - Spanish
Objective: An online version of the Discover USVI book with the editorial content, calendar of events,
lodging, shopping, activities, services, and dining advertiser profiles by island. Administration module where website
manager can login and add/modify/delete advertiser profiles and events, as well as a user-friendly form-based interface for the advertisers to submit their information and
upload images. In addition, rotating Focus On section on home page, paid advertorials by section, special offers, and sharing of destination photos capability. Banners served with phpAdsNew software.
Objective: An online version of TACA's Explore magazine with editorial content in both English and Spanish, archives,
advertisers featured in the Traveler's Guide section and content search capability. Administration module through which the website
manager can login and add/modify/delete advertisers, maintain content and approve/delete uploaded images by visitors for the photo sharing section. Banners served with phpAdsNew software.
Objective: An online version of American Eagle's Latitudes magazine with editorial content, archives, airline information, videos,
advertisers featured in the Best Places section and content search capability. Administration module through which the website
manager can login and add/modify/delete advertisers, link to advertiser videos by third-party provider, maintain content and approve/delete uploaded images by visitors for the photo sharing section. Banners served with phpAdsNew software.
Objective:Create a portal to all of the company's
WHERE magazine websites. Streamline the creation of the
magazine sites by the use of shared templates that would
make it easy to deploy new destinations, update and
maintain. Centralized administration where editors could
login and update their content.
Objective:Create
a website targeted to the different kinds of users. Four
main sections to be available: Consumer, Travel Agents,
Member Agents and Cruise Line Administration. The Consumer
section would provide cruise line and ship information,
cruise expert locator based on location, cruise finder, and
more. Travel Agent section would lead to login for Member
Agents and information on membership benefits and
application. Member agents would be able to login and access
resources such as training, sales tools, marketing
resources, and more. Cruise Line Administration would be
able to login and download leads from a database populated
with information gathered on the website.
Client:
Kansas
City Magazine (Site no longer available)
Objective: An
online version of the magazine with edited portions of the
magazine content, archive of features, web only content,
user forums, and website reviews (by editor and users).
Administration module where editor could login and
add/modify/delete features, change issues, upload graphics
and have total control over the website.
Same concept for other company magazines: Charlote Magazine and Orlando Magazine
Objective:Make every
single page updateable by manager who has no knowledge of
HTML. Establish page formats throughout the site to enable
changes/additions/deletions to be made through an
administration module requiring login. Would also include a
customer Information Request List that would collect the
properties the user was interested in and would finally be
e-mailed to contact at company. Before e-mailing, user would
be able to add/drop properties.
Objective: Company website that would
allow editor to login and administer content. Ability to
post job openings at corporate level and also pull openings
entered by HR for ABARTA Media (publishing division). An
employee section where through login the corporate telephone
list and company newsletter would be easily accessible
online. A template based divisions section where information
on each division would be provided as well as link to
website (where available).
Objective:
Company website for internal division. News administration
module where news releases could be added/removed from
website. Job opportunities and directory pulled from parent
office website (ABARTA Inc.)
For my most recent work, please view my
portfolio.